The Band Age: a proposal for a crossmedia project

“The Band Age” is a project that makes us of different media platforms in telling the story of five teen-agers who are in a band. Primarily, it is a teen-age drama program that will tackle developmental issues in teen-agers.

The project is educational because common teen-age developmental issues are presented through the experiences of the characters. Viewers are expected to learn from the experiences of the characters. The program will also provide positive role models to the youth. The focus of the project is on adolescent developmental issues such as: Self-identity, Self-expression, Coping with their emotions, Intimacy, Interpersonal relationships (family, friends), Sexuality, Coping with peer pressure, Drugs and alcoholism.

Through exposure to our project we would like the target audience to:

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  Identify and understand the changes that they are going through – physically, mentally, emotionally
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  Learn how to maintain interpersonal relationships – family, friends, team, intimate
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  Realize and set their goals and aspirations and make concrete steps in attaining them
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  Identify their role in society and recognize their capacity in contributing to the betterment of society

The project will be carried out using different platforms. Specifically, they are the following:

Television. "Band Age" is a 1-hr weekly teen-age drama about 5 young people who are involved in a band.

Radio. It will be supported by a 1-hr weekly musical-talk show hosted by the band's manager.

Internet. The project will use existing free websites such as Blogspot, Multiply and YouTube because they are accessible and free. Characters from the TV show will be shown maintaining accounts with these websites and viewers can easily access them in the internet when they want to.